Two assignments for Oct. 23

Please write up two separate, persuasive proposals for how you and your fellow DI staff members might better:

  • Differentiate material intended for print vs. online vs. social media.
  • Train new staff members.

Try not to just parrot what the instructor said during class discussion Oct. 16. Free free to offer solutions other than those he provided. But in any case, make sure you document the reason how you believe the procedure you outline would improve current situations and write it enthusiastically and persuasively enough that it might get others in the newsroom to enthusiastically support your plan.

Post each of your two proposals separately in the Responses category.

In class this week, we’ll also be discussing these photographs:

And we’ll refer to these breakdowns:

Commodified

  • Similar material is available from multiple sources.
  • Stenographically merely recites what various sources say.
  • Deals with an expected topic.
  • An “eat your vegetables” story urging readers to participate in some action or become involved with some cause.
IMPLICATIONS
  • Short and to-the-point, with few wasted words.
  • Whoever posts it first and in the simplest, easiest to consume way earns the traffic.
  • Informal, conversational tone, possibly with an attitude.
  • Any event of interest to local audience, even if it’s not local.
  • Invite immediate comments, reactions and news tips.

Enterprise

  • Information is available only from this news organization.
  • Includes original investigation, data, inquiry or visualization.
  • Surprises the readers.
  • Doesn’t preach so much as informs of consequences and lets readers choose whether to care.
IMPLICATIONS
  • Multiple entry points add breadth to depth.
  • Reportage is comprehensive and reflective rather than instantaneous.
  • Professional polish visually and in writing.
  • All local, all the time; avoid items with just minimal local angles.
  • Don’t discourage interaction but make sure it’s thoughtful.

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