Print vs Online vs Social Media

Print

  • We need to use engaging pictures. If we do not have an interesting photo for an article that will draw readers’ attention, then we should forego the use of a picture for that article.
  • Make more use of infographics. Encourage reporters to get interviews and information early so that designers have a chance to create interesting and appealing infographics.
  • Don’t rely on standard news stories that feel more like obligations to write dominate the front page. Use whatever might be the most appealing to a reader, not just a Covid test site update.

Online

  • This is where much of the breaking news should happen. Updates and very short news should be encouraged here.
  • Illustrations could play a much bigger part here than in print. If there are no photos for a story in print, including an illustration at the top of an article online could add some life.
  • This could be a place for stories in progress because they can be continually updated. Instead of sitting on stories that might take weeks to write, they could be published here in installments or as updates to a story.
  • Online is a great place for interaction. I really like the idea of using sound from interviews, and it is totally feasible as we record all of our interviews anyway.
  • Other ways to engage readers could be through interactive diagrams. Might not be realistic to create an interactive infographic for weekly stories, but stories that take longer to write could be benefitted by this.

Social Media

  • A lot here is the same as online, but might work even better with breaking news.
  • Make use of extremely small window that users look at our posts while scrolling. Very short news updates are great here.
  • This is the worst possible place for a boring photo. Illustrations and infographics should be used here liberally if there is not an interesting photo
  • Could use this as a platform to get people interested in the DI by acting more energetic. A lot of our posts come off to me as a little boring and trying hard to be hyper-professional

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